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Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know.

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Trademarks

Trademarks are used to associate a product or service with the owner of the mark – for example, to link a product to its manufacturer.

Because we live in a world of brands, there is great commercial importance in protecting brands and in preventing consumers being misled about the origin of goods or services. 

Trademarks may or may not be registered. Trademarks that are registered with the Trademark Registrar are considered easier to protect than unregistered trademarks.  However, there are well-known trademarks (such as Coca-Cola, Chanel, etc.) that receive extensive protection (even without registration) by virtue of their associated reputation.  

A trademark can include text, drawings, sounds, and colors, and can be two-dimensional or three-dimensional.

A trademark application is filed with details of the types of goods or services relevant to the mark. There is a wide variety of commodities allowing registration of the same trademark for different trademark holders in different areas. Examples of commodities include computer software, chemical products, medical products, metals, tools, vehicles, protective tools, furniture, clothing, food, and beverages.

In order not to abuse the trademark registration, the trademark applicant must use the trademark (on the type of goods he is trying to protect) or have the intention of using the trademark. A registered trademark can be deleted if the owner of the trademark has not made a bona fide commercial use of it for two years.

The validity of a trademark is ten years from the date of its registration. However, it is possible to extend the registration (for a period of a decade each time) – as long as there is a bona fide commercial use of the mark.

In order to be accepted, a registered trademark must be distinctive – it must differentiate between the product it wants to protect and other products. It is easier to register invented trademarks or those unrelated to the product (for example, Apple for computers) than it is to register a trademark that describes the product or features of the product.  The differentiating nature is examined in light of the product's consumer audience – the risk of deception is greater in relatively cheap products intended for the general public (for example, food products bought at the supermarket) than in expensive technological products purchased by expert professionals (for example, an electronic microscope bought by scientists).

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